Capabilities

How I operate

I move across the full path from an ambiguous problem to shipped, measured software — not just an engineer who receives already-defined requirements. Real projects as evidence, not keywords.

Research Frame Design Build Measure

  1. 01

    Diagnose

    Understand the user, business and wider system before deciding what should be built.

    • User and stakeholder discovery
    • Customer journey mapping
    • Systems analysis
    • Behavioural and product data
    • Identifying constraints and points of leverage
  2. 02

    Shape

    Turn an ambiguous problem into a clear direction.

    • Design thinking
    • Problem framing
    • Product discovery
    • Service design
    • UX strategy
    • Hypothesis development
    • Rapid concept prototyping
  3. 03

    Design

    Turn the direction into something users can understand and interact with.

    • User flows
    • Interaction design
    • Information architecture
    • Product UX
    • Wireframing and prototyping
    • Translating complex systems into simple interfaces
  4. 04

    Build

    Turn the designed intervention into working technology.

    • Product engineering
    • Full-stack development
    • AI systems
    • Automation
    • Integrations
    • Prototypes and production software
  5. 05

    Measure

    Determine whether the intervention actually improved the system.

    • Analytics and instrumentation
    • Experimentation
    • Activation and conversion
    • Behavioural analysis
    • Iteration based on evidence
  6. 06

    Embed

    Work inside teams where solving the problem requires deeper context and cross-functional ownership.

    • Product
    • Design
    • Engineering
    • Growth
    • Operations
    • Commercial stakeholders
  • React, Svelte/SvelteKit, TypeScript
  • Cloudflare Workers, D1, R2, KV, Durable Objects
  • SwiftUI / iOS
  • Node, Python, Go
  • LLM & agent tooling — MCP, orchestration, evaluation
  • Experimentation & analytics — Amplitude, Tinybird, ClickHouse
  • AWS Lambda, Postgres, Supabase
  • User research & stakeholder interviews
  • Customer journey mapping, service blueprints
  • Design thinking, double diamond
  • Figma, FigJam
  • Wireframing & rapid prototyping
  • Information architecture
  • Usability testing